arpit soni
Bio
I started my journey in 2019 as a beginner, with a passion to understand the art of hair beyond just the basics. I completed my Advanced Hair Course from L’Oréal Professionnel and since then, learning has always been at the heart of my journey.
I’ve continuously learned from different artists, techniques, and experiences, always looking for ways to evolve and bring something new to my work.
Over time, I found my true interest in creating personalised looks — understanding the individual, their personality, lifestyle, and most importantly, their natural hair.
I’ve always been a texture-friendly artist. I believe an artist’s job isn’t to change the hair they’re given, but to understand it, enhance it, and make it look its absolute best.
And that belief is what built my love for curly hair — learning its texture, movement, behaviour, and creating looks that work with the curl, not against it.
For me, hair is not about following a formula.
It’s about understanding the person, respecting the texture, and creating something truly personalised.